Futurize your enterprise in Denmark (10 years late)

Today in the daily paper Berlingske (in Danish) there was an article of how business is losing control over their communications. Unfortunately I haven't been able to find it online - but here's the "low-down": Kirsten Dinesen (whom I've never heard of before - but that's probably due to my own negligence) has written a book: Pull Society. From the article in the paper it seems that the book is basically a revisit of the eminent book Futurize you enterprise by David Siegel written 9 years ago. Back then it was very visionary, today it's reality. I don't really know what to say - why re-write a book (except of course to make some money)?