ACM: Digital Library: Communications of the ACM: The effects of online advertising.
Interesting article but hardly news - just proof that this is the way it is. I do believe that while it is annoying - it will not go away (because some marketing people must believe that it works) - just like TV commercials (also mentioned in the article). My take on it is this: If site content is sufficiently good/relevant for you, you will return despite the annoyance from ads (there's a reason why Super Bowl ads are so high priced - there ARE viewers). Case to prove my point (well just as seen from inside my head): http://www.edbpriser.dk/ has this enormously annoying ad that scrolls down over my main navigation (the category index), however the content of the site is so good that I will bear with them and re-visit again and again.
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